Art direction, photography and colorimetry.
"Kariño, we girls also know about soccer, sneakers and cars."
Pic Deso x "Jaleo Kids" 2023©
With the recent controversial Rubiales case that has been on everyone's lips for weeks, I found #inspiration for the art direction of this photo shoot. Considering the social statistics and stigmas that exist in women's sports, where we are often judged not by our merits, but by our status as #women. On a daily basis, we experience morbidity, discrimination and inequality in many areas considered "masculine". This audiovisual session is divided into parts, and on this occasion I present to you the first part entitled "Kariño, girls we also know about soccer, sneakers and cars", where we address the topic of #football first.
